Cookie Policy

This Cookie Policy explains how PropAlpha.ai, Inc. (“PropAlpha,” “we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit our website at propalpha.ai or use the PropHub platform.

By continuing to use our Services, you consent to the use of cookies as described in this policy. You can withdraw your consent or manage your preferences at any time using the methods described in Section 5.

1. What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work, improve user experience, and provide information to website owners. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored on your device for a specified period or until deleted).

In addition to cookies, we may also use similar technologies such as web beacons (also called pixel tags or clear GIFs), local storage, and JavaScript-based tracking to collect information about your use of our Services.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Services. They enable core functionality such as user authentication, security, session management, and load balancing. You cannot opt out of these cookies as the Services cannot function without them.

• Session token: Maintains your login state within the PropHub platform (expires when you log out or close the browser)
• CSRF token: Protects against cross-site request forgery attacks (session-based)
• Load balancer cookie: Routes your requests to the correct server (session-based)
• Cookie consent: Remembers your cookie preferences (12 months)

2.2 Performance and Analytics Cookies

These cookies collect information about how you use our Services — which pages you visit, how long you spend on them, and any errors encountered. This data helps us understand usage patterns and improve our product. All data collected by these cookies is aggregated and anonymized.

• Google Analytics (_ga, _gid, _gat): Measures website traffic and user behavior. Data is anonymized. Retention: 2 years (_ga), 24 hours (_gid).
• Mixpanel: Tracks in-app feature usage to inform product improvements. Retention: 12 months.
• Hotjar: Records anonymized session replays and heatmaps (no personal data). Retention: 12 months.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They remember your preferences and settings so you don’t have to re-enter them each visit.

• Language preference: Remembers your chosen display language (12 months)
• UI preferences: Stores dashboard layout and display settings (12 months)
• Intercom: Powers our in-app support chat widget. Retention: 9 months.

2.4 Marketing and Targeting Cookies

These cookies are used to deliver advertisements and content relevant to your interests. They track your activity across websites and help us measure the effectiveness of our marketing campaigns. These cookies are only set with your explicit consent.

• LinkedIn Insight Tag: Enables LinkedIn conversion tracking and retargeting for B2B advertising. Retention: 90 days.
• Google Ads (_gcl_aw): Tracks conversions from Google Ads campaigns. Retention: 90 days.
• HubSpot (_hstc, hubspotutk): Powers our marketing automation and lead tracking. Retention: 13 months.

3. Third-Party Cookies

Some cookies on our Services are set by third-party providers. We do not control these third parties’ use of cookies and encourage you to review their respective privacy policies:

• Google: policies.google.com/privacy
• LinkedIn: linkedin.com/legal/privacy-policy
• HubSpot: legal.hubspot.com/privacy-policy
• Intercom: intercom.com/legal/privacy
• Hotjar: hotjar.com/legal/privacy
• Mixpanel: mixpanel.com/legal/privacy-policy

4. Cookie Retention Periods

The retention period for each cookie varies:

• Session cookies are deleted when you close your browser
• Persistent cookies remain on your device for the period specified at the time of placement, or until you manually delete them
• We periodically review our cookie list and retire cookies that are no longer necessary

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can revisit your preferences at any time by clicking “Cookie Settings” in the footer of our website.

5.2 Browser Settings

Most browsers allow you to refuse or accept cookies, delete existing cookies, or receive a warning before a cookie is stored. The following links explain how to manage cookies in common browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Cookies and site permissions

Please note that disabling cookies may impact the functionality of our Services, particularly authentication and personalization features.

5.3 Opt-Out Tools

You can opt out of specific third-party tracking tools:

• Google Analytics: tools.google.com/dlpage/gaoptout
• LinkedIn Ads: linkedin.com/psettings/guest-controls/retargeting-opt-out
• Network Advertising Initiative opt-out: optout.networkadvertising.org
• Digital Advertising Alliance opt-out: optout.aboutads.info

6. Do Not Track

Some browsers include a “Do Not Track” (DNT) feature that signals your preference not to be tracked. Currently, our Services do not respond to DNT signals as there is no consistent industry standard for handling them. We will revisit this position as standards develop.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices, technology, or applicable law. We will update the “Last updated” date at the top of this page and, where significant changes are made, notify you via email or an in-app notice. We recommend checking this page periodically.

8. Contact Us

If you have questions about our use of cookies, please contact us: